The fundamental difference between data marketing and traditional marketing lies in its recognition of the importance of digital technology. Therefore, the choice of marketing medium is a difficult problem for digital marketing. How can digital marketing make content the king?
First, media selection should focus on strengthening social interaction and improving user experience. Marketing in the social era emphasizes interaction, and interactive, participatory advertising can deepen the impact of products and brands on users and stimulate consumer desire. Therefore, the choice of marketing media is very important. For example, interactive H5, applets, short videos, etc. can continuously meet the dual needs of user interaction and socialization, break the fixed model of passive acceptance of traditional marketing content, and narrow the distance between brands and target users.
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Choosing the right digital medium for marketing can also enhance the user experience. Armani partnered with WeChat to launch the first beauty applet that supports AR dynamic test makeup, providing consumers with more realistic color test results, which is beneficial to “buy and test” and help brands improve user service experience.
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Secondly, in content creation, we should pay attention to the blessing of high-quality content to stimulate users' emotional identity. The advantage of emotional marketing is to start from the user's own emotional needs and use high-quality content to evoke the user's emotional needs, which will cause the user's spiritual resonance. Regardless of the aforementioned women's marketing or two-dimensional cultural marketing, it is the brand in order to resonate with users, increase users' recognition of the brand, and build the foundation of trust.
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Seeing this, everyone should understand what digital marketing is and how to do digital marketing well. Therefore, we can share with us the success stories announced by Beijing Yiqi. I believe that after reading this, you will also feel that this company is very good!
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