The basic rule is to make the page primarily for users, not search engines. Don't fool your users. Avoid techniques designed to improve search engine rankings. A good rule of thumb is whether you would like to explain to Googlers what you have done to your website. Another useful test is to ask, "Will this help my users? Would I do this if no search engine exists?"
Consider what makes your site unique, valuable, or engaging.
Things to Avoid, Automatically Generated Content, participating in Linking Schemes, Creating pages with Little or No Original Content (ie Copying From Other places)
Disguise-The content crawled to search engines is different from the content of visitors. Hidden text and links, doorway pages-Created pages can rank well for specific searches to drive traffic to your website.
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Bing Webmaster's Guide, Basic Rules: provide clear, deep, engaging, and easy-to-find content on your website. Keep page titles clear and relevant. Links are seen as a sign of popularity, and Bing rewards links that have grown organically. Social influence and social share are positive signals and may have an impact on your natural rankings in the long run. page speed and a positive, useful user experience are important. Use the alt attribute to describe the image so that Bing can better understand the content.
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Things to avoid, sparse content, pages that mainly display ads or affiliate links, or pages that redirect visitors to other sites are not high. Abuse of link strategies (such as buying links, participating in link schemes) designed to exaggerate the number and nature of inbound links can lead to insufficient indexing. Make sure the URL structure is clean, concise, and contains keywords. Dynamic parameters can dirty your URLs and cause duplicate content issues. Make your URLs as descriptive, short, and keyword-rich as possible, and avoid non-alphabetic characters.
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